Introduction to 10 Deep
10 Deep (or 10.DEEP) is a streetwear brand that has made significant waves in the fashion industry since its inception in 1995. Founded by Scott Sasso in New York City, 10 Deep has consistently pushed the boundaries of streetwear, combining bold graphics, unique designs, and a strong cultural message. The brand’s motto, “Forget everyone and listen to yourself,” encapsulates its ethos of individuality and self-expression.
The History of 10 Deep
Early Beginnings
10 Deep was established at a time when streetwear was beginning to gain momentum but was not yet the global phenomenon it is today. Scott Sasso, the creative force behind the brand, was inspired by the eclectic mix of cultures, music, and fashion in New York City. His goal was to create clothing that resonated with the urban youth and reflected the diverse influences of the city.
Growth and Expansion
Throughout the late 1990s and early 2000s, 10 Deep steadily grew its following. The brand’s unique designs, often featuring bold graphics and slogans, caught the attention of streetwear enthusiasts and influencers. Collaborations with artists and other brands helped to elevate 10 Deep’s profile further, establishing it as a staple in the streetwear community.
Present Day
The brand continues to innovate and adapt to changing trends while staying true to its core values. With a loyal following and a reputation for high-quality, creative designs, 10 Deep remains a prominent player in the fashion industry.
Signature Styles and Designs
Graphic Tees
One of the hallmarks of 10 Deep’s clothing line is its graphic tees. These shirts often feature bold, eye-catching designs that incorporate a variety of themes, from pop culture references to political statements. The graphics are designed to provoke thought and conversation, making them a favorite among those who want their clothing to make a statement.
Hoodies and Sweatshirts
10 Deep is also known for its hoodies and sweatshirts, which combine comfort with style. These pieces often feature unique patterns, embroidery, and patches that set them apart from typical streetwear. The brand’s hoodies are a popular choice for those looking to add a distinctive touch to their casual wardrobe.
Outerwear
In addition to tees and hoodies, 10 Deep offers a range of outerwear, including jackets and coats. These pieces are designed to be both functional and fashionable, with features like waterproof materials, insulated linings, and multiple pockets. The outerwear often incorporates the same bold designs and graphics that are a signature of the brand.
Collaborations and Influences
Music and Pop Culture
10 Deep has a long history of collaborating with musicians and artists. Which has helped to shape its identity and expand its reach. The brand has worked with a diverse range of artists, from hip-hop legends to up-and-coming musicians. These collaborations often result in limited-edition pieces that become highly sought after by collectors and fans.
Art and Design
The influence of art and design is evident in 10 Deep’s clothing. The brand frequently draws inspiration from various art movements and incorporates these elements into its designs. This fusion of fashion and art gives 10 Deep’s clothing a unique aesthetic that appeals to a broad audience.
The Impact of 10 Deep on Streetwear
Setting Trends
Over the years, 10 Deep has been at the forefront of several trends in streetwear. The brand’s willingness to experiment with new designs and push the boundaries of traditional fashion has helped to shape the direction of streetwear. From the use of bold graphics to the incorporation of cultural and political themes, 10 Deep has set trends that other brands have followed.
Influencing the Next Generation
10 Deep’s impact extends beyond its clothing line. The brand has inspired a new generation of designers and streetwear enthusiasts who look to 10 Deep as a source of inspiration. By staying true to its roots and continuing to innovate, 10 Deep has cemented its place as a leader in the streetwear community.
Sustainability and Ethical Practices
Commitment to Quality
The brand uses premium materials and pays close attention to detail in the manufacturing process. This commitment to quality not only ensures that customers receive durable, well-made clothing but also aligns with a growing emphasis on sustainable fashion.
Ethical Manufacturing
The brand works with factories that adhere to fair labor standards and prioritize the well-being of their workers. This commitment to ethical manufacturing is an essential aspect of 10 Deep’s overall philosophy and contributes to its positive reputation in the fashion industry.
Conclusion
10 Deep is more than just a clothing brand; it is a cultural phenomenon that has had a significant impact on streetwear and fashion as a whole. From its early beginnings in New York City to its current status as a global influencer, 10 Deep has consistently pushed the boundaries of design and self-expression. With a commitment to quality, ethical practices, and a distinctive aesthetic, 10 Deep continues to inspire and influence the world of fashion.
Whether you are a long-time fan or new to the brand, 10 Deep offers a diverse range of clothing that allows you to express your individuality and make a statement. As streetwear continues to evolve, 10 Deep remains at the forefront, leading the way with its innovative designs and bold vision for the future.
